Carry Us Wherever You Go

Be a manufacturer of our Brand

Platinum Business Operations Private Limited, owners of the 25 year old CRAZE brand, markets its products through a network of Super Stockists and Distributors. The company presently markets Baked Snacks, Fruit based beverages, Cookies, Biscuits, Cakes, Chocolates and Spices. The company has aggressive plans to enter new segments and categories in the processed food business by identifying, developing and launching new products. The products being launched would be on the health and wellness platform and the company will have a strong presence in the food business.

As part of our capacity expansion plans we invite franchisees for setting up manufacturing units in India and abroad to manufacture various food products under our brand name Craze. Those who have existing production facilities may also contact us. For more details mail us at

APPLICATION FOR manufacturer

*Name Of Firm:
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Area in which Manufacturing Unit is based/ Proposed to be based :
Year Since When In Business:
Companies Dealt With:

The Brand

From its launch in 1985, Craze brand of products had been one of the top FMCG food brands in India.The Kochi based Platinum group acquired


What’s New?

Craze has now stepped into confectionery market with its first sugary delight, Starz.


Nutrition talks

We create products that consumers feel assured, are content with, and that help them lead a quality life and play a small but