Carry Us Wherever You Go


With a vision to provide “Health for All” we make and market food products people can trust in. We strive to provide products that are aspirational but affordable. By setting high standards of ethical business practices, we can be defined as Consumer Friendly, Advocators of Fair Price, Quality Oriented, Trustworthy and Prompt.

We create products that consumers feel assured, are content with, and that help them lead a quality life and play a small but purposeful role in creating a lifestyle that they Dream, Hope, and Aspire to have…

“Be a manufacturer of our Brand”

As part of our capacity expansion plans we invite franchisees for setting up manufacturing units in India and abroad to manufacture various food products under our brand name Craze. Those who have existing production facilities may also contact us. For more details mail us at


The Brand

From its launch in 1985, Craze brand of products had been one of the top FMCG food brands in India.The Kochi based Platinum group acquired


What’s New?

Craze has now stepped into confectionery market with its first sugary delight, Starz.


Nutrition talks

The age-old advice to eat less and move more to lose weight still holds true, but new research