Carry Us Wherever You Go

The Brand Since 1985

"Our motto ‘Health For All’ was the prime drive which led us to the launch of Craze"

From its launch in 1985, Craze brand of products had been one of the top FMCG food brands in India. The Kochi based Platinum group acquired the brand in 2010 and now has plans to launch a variety of products in the food and beverage category. With manufacturing facilities planned across India and overseas the brand will have its presence in the national and international markets. The company is poised for a rapid growth and has plans to make it a leading brand in the food business.

“Be a manufacturer of our Brand”

As part of our capacity expansion plans we invite franchisees for setting up manufacturing units in India and abroad to manufacture various food products under our brand name Craze. Those who have existing production facilities may also contact us. For more details mail us at



With a vision to provide “Health for All” we make and market food products people can trust in. We strive to provide products


What’s New?

Craze has now stepped into confectionery market with its first sugary delight, Starz.


Nutrition talks

We create products that consumers feel assured, are content with, and that help them lead a quality life and play a small but